STREET FIGHTER BOOKS
After a seminar or keynote, continue to learn more Street Fighter ideas. Jeff wrote the book(s) on it!
The Original Street Fighting Book with low cost ideas
Get the most from your Street Fighter keynote or seminar by providing a copy of this book to each of your attendees. Very special pricing is available for quantity orders in conjunction with a presentation.
Also available directly from Jeff's office.
Slutsky contributes a book on low-cost, high-impact marketing for all sizes of business enterprise. The authors emphasize outmarketing your competition without outspending them by narrow-casting and micromarketing as well as being inventive in your overall approaches. They recommend taking advantage of each part of your network to cross-promote your products or services. Many types and forms of promotion are considered: events, merchant certificates, direct mail, and telephone, radio, print, and outdoor promotion. Each promotion possibility is considered fully, with descriptions of various examples as well as a couple of case histories. Lucidly written and free of jargon, this practical book is written for those just entering a business as well as the libraries that serve them.
The New Street Fighting Book with more tactics
This hardcover book is the perfect companion with the original book; like one-two punch for your people. Proivde both books to your attendees and we'll make you an offer you can't refuse!
Also available directly from Jeff's office.
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.
The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.
In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians.
Get a Street Fighter Idea every Week For A Year
More Smart Marketing provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You’ll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It’s presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized.
More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities.
A “Smart Marketing Action Plan” is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as “thought starters.” We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you.
52 Powerful Street Figher sales tactics for success
Smart Selling is based on our Knight-Ridder News Service weekly column, BizSmart. Over the years, these fun and entertaining sales related articles have provided many readers with clever, shrewd and smart tips, hints and anecdotes that help get more sales with less effort. This book is comprised of a collection of many of our favorite articles on sales. With these articles, you’ll discover the time-honored inside tricks and techniques from some of the most successful and creative people from around the world. It’s presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized.
Smart Selling provides short chapters. The topics are in all areas of selling and sales and are applicable to many types of business. Your success will come from the adaptation of these ideas to your needs and unique opportunities.
A “Smart Selling Action Plan” is provided at the of most of the chapters to help you convert the ideas into action. Use these chapters as “thought starters.” We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you.
USE 20% DISCOUNT CODE: QA5TLG8L