Professional Experience

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Akcmachine, Inc. d/b/a Street Fighter Marketing, Leawood, KS

Provide creative, strategy (brand, influence, and content marketing), media planning, PR, community outreach, event marketing sponsorship brand equity consultation, and analytics.

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FREELANCE MARKETING CONSULTANT AND COORDINATOR (2011 to Present)

Directly develop, advise, and manage marketing, advertising, and sales strategies and initiatives to maximize client profits. Develop cost-effective marketing materials, programs, campaigns, events, and digital programming. 

• Increased product sales and client relationships with initiatives highlighting the benefits of four major pharmaceutical products from Bristol-Myers Squibb.

• Crafted unique marketing elements that doubled the response rate for Zen Windows. Efforts supported clients’ SEO, PPC, social media, direct mail, and email campaigns.

Clients: Dairy Queen, KDOT, OK Municipal Power Authority, NY Association of Realtors, Business Technology Association, Do It Best, MO Telecom Association.

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Avila University, Kansas City, MO

(Part-Time) Advertising, Marketing, Communications, Business Proposal Writing.

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ADJUNCT PROFESSOR (2019, 2021)

 

 

RedPropeller Speaker Bureau, Kansas City, KS

Planned and managed a series of professional speaker showcase experiential marketing and sales events in major cities to create increased demand and loyalty from the bureau’s clients.

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MARKETING DIRECTOR & SHOWCASE MANAGER (2016 – 2018)

• Developed a unique sales support program to increase bookings.

• Coordinated and created all marketing and advertising to generate attendees for each showcase including email mail campaigns, direct mail, account executive telephone scripts, SEO, showcase web development, social media channels and postings, content development, PPC testing, and sales training.

• Contracted and coordinated all outside creative and technical services.

• Served as the meeting planner and contracted venues and meal services.

• Executed post-event activities to ensure the sales team fully leveraged the events to increase their sales. 

 

 

AIMS Worldwide Marketing & Advertising, Columbus, OH

Provider of integrated marketing communications consulting services.

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SENIOR MARKETING CONSULTANT (2006 to 2011)

Developed and implemented targeted local marketing plans and initiatives to drive revenues.

• Successfully orchestrated a comprehensive field marketing business unit.

• Planned and implemented the Consumers Choice Awards events.

• Developed brand awareness and brand equity for CCA's new market.

• Increased sales 5.1% for Moe’s Southwest Grill with local marketing strategy. 

• Developed a unique local influencer marketing program using non-paid influencers.

• Served on the business development team.

 

Clients: Moe’s Southwest Grill, Illinois Restaurant Association, Pizza Hut, Sylvan Learning, Focus Brands, Sysco, Bristol-Myers Squibb, Specialty Advertising Association of California.

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Street Fighter Marketing, Columbus, OH

Provides community marketing, consulting, training, and education services.

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EXECUTIVE DIRECTOR OF LOCAL MARKETING & FOUNDER (2001 - 2006)

Developed high-quality business strategies and plans ensuring alignment with short-term and long-term company objectives. Oversaw all operations and business activities to ensure goals and objectives were met.

• Developed a sales-building, influencer marketing program for local retailers.

• Wrote, produced, and delivered neighborhood, grassroots outreach focused training.

• Content writer for the Knight-Ridder News Service; a nationally syndicated weekly business column.

• Executed a sales training program for Aegis Mortgage that doubled the engagement rate.

 

Clients:  Goodyear, Pizza Hut, Marathon Oil, Chevron, McDonald’s, Subway, The US Army, The United States Postal Service, Firestone, Honda, Sony, American Express, AT&T.

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Education & Credentials

 

Master of Science in Integrated Marketing Communications 

• University of Kansas, Edwards Campus

• Graduate Certificate in Content Marketing (to be grandfathered)

• Course work includes: Digital Marketing Strategies, Relationship Marketing, Event & Hospitality Marketing, Marketing Research, Financial Fundamentals, Writing, Blogging, Vlogging, and Podcasting

Bachelor of Arts in Telecommunication, Minors in Speech and English

• Indiana University, Bloomington, IN

• Union Board of Directors, Internships with MZD Advertising and S&S PR

Technical Proficiencies

• Adobe Suite (InDesign, Photoshop, Premiere Pro, Audition)

• Quick Books, Constant Contact, Salesforce, Canvas, Blackboard, Slack, Zoom, Qualtrics

• Microsoft Office (Word, Excel, Outlook, PowerPoint, Publisher, Teams)

• Certification in First Aid/CPR/AED from American Health Care Academy (A1426721)

• Certified Speaking Professional (CSP) from the National Speakers Association (10 years)

Affiliations

• WSKF Press – Marketing Advisor

• Community Blood Center – Frequent Platelet Donor

• Adjunct Professor, Avila University, 2019

 Published Marketing Author 

• Street Fighter Marketing Solutions (Simon & Schuster)

• No B.S. Grassroots Marketing with co-author Dan Kennedy (Entrepreneur Press)

• How to Get Clients (Warner Books)

• Public Speaking for the Healthcare Professional with co-author Dr. Neil Baum (Amazon/KDP)